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Through my jewelry I bring a bit of magic in everyday life.

LAURA GURALIUC, jewelry designer/maker

I am a self - taught jewelry artist with a taste for the fantasy and magical world. My background is multimedia developer - a different kind of creativity - but I make jewelry for 10 years. I completed my training with a Jewelry Designer course and I'm a member of the International Association of Professional Jewelry Designers.

My passion for handmade jewelry began as a Christmas story in a December day. I tried to keep a bit of the story in my jewelry, going on a fantasy style adapted from delicate and elegant jewelry, to casual.

I live in a small town surrounded by beautiful forests and hills. Every day I walk several hours accompanied by my chow-chow girl, which helps me to detach myself from "the normal world" and to come close to the elves and fairies. A perfect day in my opinion is a day in which I make jewelry, listening to my favorite music or to a fantasy audiobook, with a cup of coffee next to me, while my chow snore nearby.

Nature is my first source of inspiration but practically everything I see or read inspires me. I am a big Tolkien fan and I made an entire collection of original Tolkien inspired designs (I also have some new ones patiently waiting to be made). Beside them I have in plan a series of jewelry inspired by the Forgotten Realms (R.A. Salvatore’s world).

Each jewel starts with an idea or a character. First I study the character and I imagine the jewel, with all the details. The next step is to transpose on paper that image. On this drawing I work until it reaches the desired form, adding and modifying details, all to express the character's personality (or the idea from which I started) better. When I am happy with the design done, the next step is to create the physical object. When the jewel is finished, I do tests on mannequin to see how it sits and correct small details that need to be corrected. The final stage is photographing the jewel in every angle so I can present it as close to reality as possible.

I learned on the go and the good side of this is that you never stop learning new things, new techniques ... I am not working with only one material - actually I use whatever seems appropriate to express the idea that inspired the jewelry - but the materials used are always of the highest quality.

I prefer delicate but durable jewelry so my favorite material is wire.

My plans and vision

I want to hire a professional photographer and models for a professional photo shoot. I want to create an art book with these photos, my jewelry and the story behind them. Here I tried a little video on the same idea, but with a photographer and models it would be awesome :)

I would like to have resellers in US / Canada / Australia. This way the jewelry will be sent by express courier to the reseller who will sell it from there. The time for the jewelry to reach the customers after buying it would be minimized. 

Also I would like to attend more festivals related to elves, fairies, Tolkien... in Europe. I love to meet my customers in person :)

These two plans require me to hire 2-3 persons to help me make the jewelry (also to teach them first, of course). 

And, the biggest plan of all is a school of jewelry :) I want to make a school of jewelry where people can learn everything I learned through trial and error and things I still have to figure out. It will be an international school, with classes in English. The teachers will be real masters of their craft and the students will be able to learn, try and choose the technique they prefer. Beside the jewelry-related classes, there will be also photography classes, business classes, classes on the psychology of success, classes on image processing and many more.

 I want them, when they will finish the school, to know how to create the jewelry of their dreams, to promote it, to be good entrepreneurs so they can live doing what they love, to be independent, successful and thriving.

If you want to help me make these plans a reality, you can do it here: